El Deshielofor MR.BOHO
For the launch of MR BOHO SS25 sunglasses collection, we crafted the creative direction for the event. Inspired by the changing seasons, we built an aesthetic around the thaw—freezing their sunglasses and letting them slowly melt throughout the day, a subtle tribute to transformation.
Creative direction, Script & Photography: Selene Aliayi
Graphics: Alessandra Carta
Set design & Food: Fondo Supper Club
Client: MR.BOHO Spain
Creative Agency: Helsinki Creative